Tri-County Region

Where the Next Wave of Innovation Gets Built

The North San Joaquin Valley isn't just California's geographic center, it's becoming the state's economic hub. With ready systems, an affordable business environment and a workforce on the rise, the region offers something rare: the ability to move fast, scale smart and build something lasting.

This is where the next wave of innovation gets built. This is California’s next Translation Destination.

The North San Joaquin Valley provides a unique foundation for businesses and workers to grow.

  • A university ecosystem built for collaboration. The North San Joaquin Valley is the only region in California where a private, state and UC institution actively collaborate, creating a direct pipeline from research to real-world application.
  • Land where you need it, priced like nowhere else. Over 43,000 acres of available, industrially zoned land at the center of California's innovation corridor, ready for businesses that are ready to grow.
  • Global trade access. The region is home to multiple foreign trade zones, including the Merced County Regional Foreign Trade Zone — one of the largest in the United States — giving businesses a competitive edge in international markets.
  • Infrastructure that's ready today. Utilities, water, transportation networks and former military assets are already in place, eliminating the lead time that slows growth elsewhere.
  • A place still considered affordable to call home. With a cost of living up to 50% lower than the Bay Area, the region attracts and retains talent, giving businesses a workforce that stays.

The North San Joaquin Valley’s greatest competitive advantage is its people. North Valley THRIVE is committed to ensuring that regional growth translates into real opportunity. That means quality jobs, strong communities and a quality of life that makes this region not just a place to do business, but a place to call home.

Translation Destination

Where Ideas Find the Space to Scale

A Translation Destination is a place where new ideas are transformed into thriving businesses. Located at the intersection of California’s agricultural heartland, global innovation hub and policy arena, the North San Joaquin Valley offers unmatched access for businesses and communities looking to grow.

With direct access to 14 million consumers within 100 miles, a cost of living up to 50% lower than the Bay Area and a fast-growing, future-ready workforce, the North San Joaquin Valley is where bold ideas go from concept to commercialization.

Read our Translation Destination white paper and executive summary.

Contact us for more information

For more information please contact Yolanda Meraz at yolanda@northvalleythrive.org